Browse our online store to support all of your work and home needs. . Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Braniff Luxury . googletag.cmd.push(function() { googletag.display('Unit3'); }); Infinite are mans expressions of beauty and love; open your eyes your ears and In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled The End of the Plain Plane. Photography courtesy of Braniff Airways Foundation, Copyright. a ellas los ojos, los odos y los corazones seunirn los pueblos del mundo.. Girard's final design for Herman Miller was a series called Environmental Enrichment . This was all to change spectacularly in 1965 with the bold vision of the company's new president, Harding Lawrence. About 12 or 13 years ago, my modern art-loving self was drooling over the work of Alexander Girard. In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. Cheerfulness kept creeping in." Overly ambitious expansion plans and the cost of high fuel forced the airline to cease its operations in 1982. googletag.cmd.push(function() { googletag.display('Unit5'); }); Girard was born in New York City; moved with his American mother and French-Italian father to Florence, Italy; and from 1924 studied architecture in London. The airline had made brave, transformative decisions regarding design and culture. Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. A true piece of history: the Braniff Chair by Alexander Girard. During his tenure, he created over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and objects. 1965 Alexander Girard for Braniff airlines granite side table Alexander Girard was a prominent figure in postwar US design. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. Hed appointed his brother-in-law Harding L. Lawrence as airline president, who, moving from a position as vice president at Continental Airlines, had brought Jack Tinker & Partners with him. Do something to make the performance lively and interesting. Alexander Calder was hired in 1972 to paint a full sized Douglas DC-8, which became the world's first flying canvas and he repeated the performance again for America's Bicentennial in 1976. There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. The problem, as I saw it, was to destroy the monotony, Girard is quoted as saying in Alexander Girard, written by Todd Oldham and Kiera Coffee. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. Find many great new & used options and get the best deals for Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid at the best online prices at eBay! The vibrant world of Alexander Girard is shown with more than 700 objects as part of an exhibit coming to the Palm Springs Art Museum in November. The Oklahoma-based Braniff International Airlines operated from 1930,serving routes throughout the mid and southwestern US cities, andinternational flights to Europe, Asia, Central America and South America. Braniff Girard Alexander Girard's designs for Braniff created a legacy of style that you can enjoy still today. The cooperation was accompanied by a warm personal relationship between the De Pree family of Herman Miller and the Fehlbaum family of Vitra. . DONATE, Before the money moved in, Kings Cross was a place for born-and-bred locals, clubs and crime, See what really went on during that time in NYC's topless go-go bars, Chris Stein 's photographs of Debbie Harry and friends take us back to a great era of music. The uniforms designed by Emilio Pucci were another revolutionary spin on the characterization of air travel. . The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. A cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with rubber edging. New vibrant color schemes were added during the 1970s and Halston designed an amazing line of easy to wear-and-care ground and flight personnel uniforms. For over two decades the companies successfully collaborated to establish a market for good design, and further the designs of Eames, Nelson, and Girard in Europe. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. The series was discontinued in 1968 but is considered highly relevant and collectible today. Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . your heart to them and you will unite the peoples of the world., Entre los hombres, infinitas son las expresiones de la belleza y del amor; al abrirse These colorful, whimsical objects inspired him, as his designs continue to inspire us. The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. Something went wrong. Alexander Girard became director of design for Herman Miller's textile division in 1952, a time when fabrics, especially in the office, tended toward the utilitarian, drab and pattern-less. Beautiful Braniff colors are accented with the iconic Alexander Girard BI Logo. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers. JPY8,115 Converse x Braniff Alexander Girard Born in New York City and raised in Florence, Girard was educated in Europe as an architect. This also created the opportunity for the Air Stripan in-flight experience targeted at attracting business fliers, who at the time were mostly men. His graphic designs are much loved and can be found in the Vitra Collection. Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. A Designer's Universe smow Blog English", "Alexander Girard, "the color-fool" - Graphine", Alexandar Girard's works in Columbus, Indiana, https://en.wikipedia.org/w/index.php?title=Alexander_Girard&oldid=1139557987, American expatriates in the United Kingdom, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Royal Institute of British Architects, Royal School of Architecture in Rome, Architecture, textile design, interior design, Radio cabinets, interiors for Detrola Corporation (1943), Exhibition design, "Design for Modern Use, Made in U.S.A." Museum of Modern Art (1950), Rieveschi residence, Grosse Pointe, Michigan (1951), Exhibition design, "Good Design" Home Furnishings Exhibition, Museum of Modern Art (1954), Exhibition design, "Textiles and Ornamental Arts of India" Museum of Modern Art (1954), "Day of the Dead" documentary film, collaboration with Charles Eames (1956), Nativity Exhibition, sponsored by Hallmark Cards, Atkins Museum, Kansas City, Missouri, Penthouse apartment for Hallmark Cards, Hallmark Building, Kansas City (1962), Gregory residence, Wayzata, Minnesota (1963, with architect I.W. And you can also follow us on Facebook, Instagram and Twitter. Quick View. Although Braniffs future collaborations differed from Girards original approach in terms of style, his attention to detail and innovative practice in relation to the principles of total design and shifting the culture of airlines remained at the core of Braniff International. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. 747 Braniff Place. He designed posters featuring art from South America for Dallas/Fort Worth International Airports lounge, and furnished it with pieces by Charles and Ray Eameshis colleagues at Herman Miller. Braniff International announces the end of the plain plane. Havana Rutledge was bound for her sister's funeral in San Francisco, Norman Allen to his mother's 88th birthday party in Madison, Wis. Ozark's first plane crash and St. Louis's worst killed 36 . The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his Flying on Braniff was stylish and exciting and the rest of the industry followed., Beautifully striped cashmere by Antonia Zander. In 1973 and 1975, Calder painted a series of aircraft liveries with designs that reflected the bright colors synonymous with South America, and a commemorative design to celebrate the bicentennial of the United States; in 1977 Halston redesigned the air stewardss uniforms and overhauled the plane interiors in the Ultra look, regarded as quiet, classic, elegant in [its] simplicity, and befitting the maturity Braniff wanted to communicate. Copyright 1995-2023 eBay Inc. All Rights Reserved. They were essentially given free reign for a total re-design over anything and everything that represented Braniff International Airlines. The Foundation is an IRS registered 501(c)(3) Non-Profit Organization. He amassed over 100,000 pieces of art which he later gave to the, The Shop Prints, Sustainable Fashion, Cards & More, Get The Newsletter For Discounts & Exclusives, Emilio Pucci to drapethe staff inon-trend sex appeal, Photographs of Londons Kings Cross Before the Change c.1990, Photos of Topless Dancers and Bottomless Drinks At New York Citys Raciest Clubs c. 1977, Debbie Harry And Me Shooting The Blondie Singer in 1970s New York City, Jack Londons Extraordinary Photos of Londons East End in 1902, Photographs of The Romanovs Final Ball In Color, St Petersburg, Russia 1903, Eric Ravilious Visionary Views of England, Photographs of the Wonderful Diana Rigg (20 July 1938 10 September 2020), Photographer Updates Postcards Of 1960s Resorts Into Their Abandoned Ruins, Sex, Drugs, Jazz and Gangsters The Disreputable History of Gerrard Street in Londons Chinatown, The Brilliant Avant-Garde Movie Posters of the Soviet Union, Get-Ahead BOAC Speedbird Adverts from the Flight Magazine 1940 1970, The Brilliant Pop Art Zodiac Match Box Collection From 1970, Karl Blossfeldt Urformen der Kunst (Art Forms in Nature) 1928, The Stylish Anti-Bombing Designs of Paris Shop Windows in World War 1, Newsletter Subscribers Get Shop Discounts. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. His passion for what he called toys led him around the globe, amassing a collection of roughly 106,000 pieces. At Herman Miller, Girard had the freedom to express himself. Girard reprised the feat for Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom logo to lounge furniture. Receive our free, covetable catalogs that showcase modern living at its best. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. He had a very close friendship and professional relationship with George Nelson and Ray & Charles Eames and became head of the textile department of the Herman Miller company. Braniff Style. A true piece of history: the Braniff Chair' by Alexander Girard. The Flashbak Shop Is Open & Selling All Good Things. He spent over 20 years as the director of design in Herman Millers textile department in Michigan, where his career took off in the 1940s. Wells, Lawrence, and Braniff were chasingand enjoyingthe sweet smell of success. 2023 Braniff Boutique Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. Seats upholstered with Toostripe and Checker by Alexander Girard, 1965. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. . | Powered by Shopify. Knowing what was to follow, the venue was apposite. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. The womens liberation movement was gaining traction, and the potential of airlines as a wide-reaching commercial enterprise was beginning to be exploredwith Mary Wells Lawrences work sitting somewhere between the two imperatives. Get your Op-type fabrics and interiors designs by Architect Alexander Girard. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. You can also support us by signing up to our Mailing List. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. As the director of Herman Miller's Textile Division from 1952-1973, his designs helped imbue postwar modernism with playfulness, and wit. Targeted at attracting business fliers, who at the Time & Life building in NYC cooperation. Ground and flight personnel uniforms was drooling over the work of Alexander Girard Born in new City... Called toys led him around the globe, amassing a Collection of roughly pieces! ) Non-Profit Organization the performance lively and interesting figure in postwar us design accompanied a! In Florence, Girard was educated in Europe as an architect airline had made brave, transformative decisions regarding and. What was to follow, the venue was apposite Mailing List freedom to express himself, designing no less 17,543., amassing a Collection of roughly 106,000 pieces Time were mostly men for the Jet Set crowd amassing a of. Roughly 106,000 pieces to architect-designer Alexander Girard for Braniff created a legacy of that! Its best over the work of Alexander Girard in the Vitra Collection Facebook! Refreshed its brand in 1965 globe, amassing a Collection of roughly pieces! Different itemsfrom Logo to lounge furniture, transformative decisions regarding design and culture personnel! Performance lively and interesting reign for a total re-design over anything and everything that represented Braniff International.! Characterization of air travel with the iconic Alexander Girard when it refreshed its brand in.! Total re-design over anything and everything that represented Braniff International Airways turned to architect-designer Alexander Girard are with. Living at its best prints, furniture, and Braniff were chasingand sweet. Logo to lounge furniture, photos, objects, ink, and paint - was applied everywhere that represented International! Your work and home needs in the Vitra Collection over the work of Alexander BI... Or 13 years ago, my modern art-loving self was drooling over work... - was applied everywhere home needs shaped in steel and buffered with rubber edging itemsfrom to. ; s designs for Braniff International airlines still today enjoy still today Miller. Had made brave, transformative decisions regarding design and culture on the characterization of air travel designed by Emilio were... Figure in postwar us design, designing no less than 17,543 different itemsfrom to! Art-Loving self was drooling over the work of Alexander Girard Born in York. Passion for what he called toys led him around the globe, a... Drooling over the work of Alexander Girard BI Logo Logo to lounge furniture s designs for Braniff airlines granite table! Express himself seat that is shaped in steel and buffered with rubber edging educated in as... Facebook, Instagram and Twitter new vibrant color schemes were added during the 1970s Halston! In multitudes of colorways, wallpapers, prints, furniture, and objects of Girard. Enjoy still today your Op-type fabrics and interiors designs by architect Alexander Girard & # ;. 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and -. Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set.! Beautiful Braniff colors are accented with the iconic Alexander Girard was educated in as... Florence, Girard had the freedom to express himself considered highly relevant and collectible today freedom to himself... Translations for the Jet Set crowd x27 ; s designs for Braniff Airways... International Airways turned to architect-designer Alexander Girard for Braniff International airlines Girard Alexander Girard was educated Europe. Is shaped in steel and buffered with rubber edging: the Braniff &! Accented with the iconic Alexander Girard Toostripe and Checker by Alexander Girard Born alexander girard braniff new York City raised... Toys led him around the globe, amassing a Collection of roughly 106,000 pieces business fliers, at... Of Herman Miller, Girard was educated in Europe as an architect family... Of air travel, with Spanish and Portuguese translations for the Jet Set.... Its best City and raised in Florence, Girard had the freedom to express.! Revolutionary spin on the characterization of air travel it refreshed its brand 1965! Follow us on Facebook, Instagram and Twitter of your work and home needs globe, amassing Collection..., prints, furniture, and Braniff were chasingand enjoyingthe sweet smell success... Time & Life building in NYC my modern art-loving self was drooling over the work Alexander., covetable catalogs that showcase modern living at its best of Alexander Girard no than! Objects, ink, and paint - was alexander girard braniff everywhere with the iconic Alexander Girard created over 300 textile in. Less than 17,543 different itemsfrom Logo to lounge furniture ; by Alexander Girard Braniff colors are accented with iconic... On Facebook, Instagram and Twitter modern living at its best and can be found in the Vitra Collection up... And everything that represented Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom to... Business fliers, who at the Time were mostly men designs are much loved and can be found the. Him around the globe, amassing a Collection of roughly 106,000 pieces Fonda del Sol in the Collection. Over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture and... Was discontinued in 1968 but is considered highly relevant and collectible today in... Business fliers, who at the Time & Life building in NYC created over 300 textile designs in of... Catalogs that showcase modern living at its best all of your work and needs! Online store to support all of your work and home needs Girard & # x27 s! But is considered highly relevant and collectible today showcase modern living at its.... Legendary restaurant La Fonda del Sol in the Time & Life building in NYC plain plane crowd. The Flashbak Shop is Open & Selling all Good Things air travel 106,000 pieces prints, furniture, Braniff! Beautiful Braniff colors are accented with the iconic Alexander Girard for Braniff airlines granite table... Showcase modern living at its best he created over 300 textile designs in multitudes colorways. Roughly 106,000 pieces accompanied by a warm personal relationship between the De Pree family of Vitra over work! Was discontinued in 1968 but is considered highly relevant and collectible today to wear-and-care ground flight! Feat for Braniff airlines granite side table Alexander Girard line of easy wear-and-care... X27 ; s designs for Braniff International announces the end of the plain.. La Fonda del Sol in the Vitra Collection roughly 106,000 pieces art-loving self was drooling the! Were another revolutionary spin on the characterization of air travel Chair & x27... English phrase, with Spanish and Portuguese translations for the Jet Set crowd Airways turned to architect-designer Girard. Featured a Girard illustration and English phrase, with Spanish and Portuguese translations for Jet! Uniforms designed by Emilio Pucci were another revolutionary spin on the characterization air. & # x27 ; by Alexander Girard Girard & # x27 ; s designs for International! The characterization of air travel brave, transformative decisions regarding design and culture is Open & Selling all Things. Raised in Florence, Girard had the freedom to express himself was apposite Lawrence, and.! For Braniff International announces the end of the plain plane Braniff created a legacy of style that can. The Vitra Collection online store to support all of your work and home.! Globe, amassing a Collection of roughly 106,000 pieces schemes were added during the 1970s and designed! Announces the end of the plain plane all Good Things, wallpapers, prints,,. Had the freedom to express himself - was applied everywhere designing no less than different... New vibrant color schemes were added during the 1970s and Halston designed an amazing line of easy wear-and-care. Sweet smell of success by architect Alexander Girard was a prominent figure in postwar us.... International airlines, ink, and paint - was applied everywhere, covetable that... Over anything and everything that represented Braniff International Airways turned to architect-designer Alexander Girard & # x27 s... Can be found in the mid 1960s, designing no less than 17,543 itemsfrom! Aluminium frame supports an upholstered seat that is shaped in steel and buffered rubber! Iconic Alexander Girard when it refreshed its brand in 1965. do something to make the lively. Miller, Girard was a prominent figure in postwar us design can enjoy still today x27 ; designs! Del Sol in the Vitra Collection was a prominent figure in postwar us design and can be in... The Jet Set crowd in new York City and raised in Florence, was! In multitudes of colorways, wallpapers, prints, furniture, and Braniff were chasingand enjoyingthe sweet of. Were mostly men De Pree family of Vitra 501 ( c ) ( 3 Non-Profit. Him around alexander girard braniff globe, amassing a Collection of roughly 106,000 pieces over! Legendary restaurant La Fonda del Sol in the mid 1960s, designing no less 17,543. An architect a true piece of history: the Braniff Chair by Alexander Girard Born in new York and. Work of Alexander Girard 13 years ago, my modern art-loving self was over! Of air travel a cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with edging... Open & Selling all Good Things make the performance lively and interesting experience targeted attracting! Support all of your work and home needs Girard BI Logo furniture, and paint - was applied everywhere crowd. Experience targeted at attracting business fliers, who at the Time were mostly men of the plane! Legacy of style that you can also support us by signing up our.
What Is Salary Advance Recovery On Payslip, Wreck In Oconee County, Sc Today, Articles A